Week 3: Communication-Business and Consumer(Part 2)

1. Adidas:
https://www.adidas-group.com/en/group/profile/

Adidas actively uses Twitter, Facebook, LinkedIn, Google+, and Instagram.

Last Twitter post: September 10, 2018
Last Facebook post: August 2, 2018
Last Instagram post: September 9, 2018


2. Puma:
https://us.puma.com/en_US/home?locale=en_US&mktID=PL:Brand%20Marketing:Puma.com-CatchAllPage:United%20States-en&plinkID=Brand

Puma actively uses Twitter, Facebook, Instagram, YouTube, and Pinterest.

Last Twitter post: September 4, 2018
Last Facebook post: September 4, 2018
Last Instagram post: September 10, 2018
Last YouTube post: September 10, 2018


3. New Balance
https://www.newbalance.com/

New Balance actively uses Twitter, Instagram, Facebook, Pinterest, and YouTube.

Last Twitter post: September 10, 2018
Last Facebook post: September 9, 2018
Last Instagram post: September 10, 2018
Last YouTube post: September 7, 2018


4. Nike
https://www.nike.com/us/en_us/?ref=https%253A%252F%252Fwww.searchencrypt.com%252F

Nike actively uses Facebook, Twitter, Instagram, and YouTube.

Last Twitter post: September 5, 2018
Last Facebook post: August 21, 2018
Last Instagram post: September 9, 2018
Last YouTube post: September 10, 2018


5. Under Armour
https://www.underarmour.com/en-us

Under Armour actively uses Facebook, Twitter, YouTube, and Instagram.

Last Twitter post: September 11, 2018
Last Facebook post: September 11, 2018
Last Instagram post: September 11, 2018



I choose several popular shoe companies for my research. Each company seems to have the same scope of social media platforms, in which they use to promote and stay connected. Several use YouTube as a way to promote product through videos that exhibit their values and company attitudes. Instagram is used as a consistent way to post pictures of new product and promote things, such as campaigns and sales. A couple of the companies use Pinterest as a link on their sites. I think this is a good tactic as it allows exposure and promotion of product through customer pictures and displays.

I noticed that all five companies have the similarity of  Facebook being the least active. I think this may be because of the increasing popularity of other platforms, such as Instagram and Twitter. Each company is pretty consistent with posting every week or so to each popular site and generate many comments and likes when they do. I do notice that, as larger companies, they don't seem to be as active in response to comments, especially negative ones. I noticed a lot of negativity towards Nike, in light of recent events (not that I would expect any response to this particular subject). I think that just goes to show, though, how social media really acts as a place for customers to voice their opinion on any subject about a company; and may not always be positive. Sometimes companies have to deal with backlash and things of that sort and I can imagine that is probably tiring to see. However, in the end, any way that a company can get people talking, especially on social sites, will potentially generate more traffic to their page.