Week 5: Defining Your Target Market (Part 1)

Subway takes an approach towards advertising their product as a healthy, and balanced, nutritional meal. The feel of their website is that it is targeted towards a younger crowd but also directed towards kids and middle aged adults. They use vibrant colors, light hearted attitude, and witty phrases which signifies that they are geared towards a young, "hip" crowd; who would find these things attractive when making a decision on where to buy their food.
Some psychographic descriptions I would use, for Subway, would be:

• Men and women
• Ages: 13-45

Some demographics I would us, for Subway, would be:

• Individuals interested in health and nutrition.
• Individuals trying to lose weight.
• Individuals who are interested in saving money and earning rewards.

Additionally, Subway adamantly promotes a healthy lifestyle and is involved in helping the community. They include separate sections to call attention to the policies and commitments that they implement into their everyday operations. They also offer a rewards program to appeal to people who are interested in earning extras and saving on their products.

Hungry Bear is a smaller scale deli than subway and adamantly focuses on the quality and taste of their product; as opposed to nutrition. They focus on letting the customer know that they use generous portions. Instead of using tactics like savings and rewards, they want their customers to know that they are getting what they pay for; in terms of portion and quality.

Some psychographic descriptions I would use, for Hungry Bear, would be: 

• Men (I would say this is the most accurate because I feel men tend to eat a little more than women), but also women as well.
• Ages 25-50 (I use these ages because the sandwiches tend to be a little higher in price; the younger the less likely you are to have disposable income for eating out...and the older you are the less likely you are willing to spend $10 on a sandwich)

Some demographics I would us, for Hungry Bear, would be:

• Individuals who are not as concerned with nutritional facts but more concerned with taste and flavor.
• Income not a factor when choosing a place to eat.
• Foodies 

Hungry Bear has a less vibrant feel and more of a call for attention by promoting the quality and deliciousness of their food. They do offer salads which gives options for those trying to eat healthy. There is not focus on community or social responsibility but I believe that is in part to the fact that it is a one location, smaller scale shop.

Both restaurants aim to attract customers by quality of their food, in different ways. Subway with nutritional facts and Hungry Bear with food quantity and quality(always fresh, never frozen).