Week 5: Defining Your Target Market (Part 2)

My target market for Pawsibly Purrfect Pets will be pet owners, and animal lovers, between the ages of 30-70. I use this range of age because the products are quality and custom, meaning that the prices will be on the higher end.

Psychographics:

• Men and women
• Ages 30-70

Demographics:

• Pet owners
• Animal lovers
• Individuals who appreciate quality product and are interested in purchasing homemade custom products